(andPOP) Toronto, Ontario – andPOP’s video coverage of the 2008 MuchMusic Video Awards was featured on the main page of MySpace Canada on Wednesday June 18th, the day the world’s most popular social network launched a landmark redesign.
Every Canadian who visited MySpace Canada on June 18th was greeted with andPOP’s seven-minute video, which featured andPOP reporter Jordan Bortolotti on the red carpet and backstage at the MMVAs, speaking to celebrities like Flo Rida, Rainn Wilson of The Office, Sean Kingston, Hedley, Jesse McCartney, Brody Jenner and Whitney Port of The Hills and Chace Crawford of Gossip Girl.
andPOP will be providing its video content through the MySpace Canada network. MySpace viewers will be able to view the latest and greatest from the team at andPOP. “We are extremely excited to be a partner with MySpace Canada. As the leading social network on the Internet, we are looking forward to sharing andPOP’s content with such a large audience,” Robert Ostfield, co-CEO of andPOP, said.
The MySpace International launch of the new splash page is one of the biggest announcements in the company’s history. In conjunction with the launch, andPOP’s coverage of the Much Music Video Awards became the first featured video on the new page and served as the launch of andPOP’s MySpace video channel.
“MySpace is thrilled to have andPOP join our world. Their coverage of celebrities and events all over Canada is a perfect fit for the MySpace community. We’re looking forward to more great stories and content from them,” Jane Tattersall, Director of Marketing for MySpace Canada, said. andPOP joins the MySpace community which includes BBC Worldwide, Fashion Canada, Celeb TV, The Onion, MySpace Celebrity and more.
About andPOP
andPOP, which launched in 2000, is one of Canada’s most popular sources for entertainment news, interviews and contests. Started by two Toronto-area high school students looking to bolster their resumes, andPOP has now emerged as one of Canada’s premiere sources for pop culture news, with breaking stories appearing on outlets like Entertainment Tonight Canada, MSNBC and The National Post. andPOP’s content reaches over 4,000,000 viewers across North America every month.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 29 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS – News, NWS.A – News; ASX:NWS – News, NWSLV – News).
(*) Among the top 2000 domains comScore Media Metrix, May 2008. For more information on comScore Networks, please go to http://www.comscore.com.
For Additional Information:
Robert Ostfield
andPOP
416-785-3270
robert@andpop.com
