TORONTO, ON – August 25, 2008 – andPOP and YouTube(tm) have entered into a new agreement that will make andPOP a premium content partner of the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos. The YouTube community is already enjoying andPOP’s unique and exclusive videos, including celebrity interviews and coverage of important pop culture events.
This strategic relationship is resulting in a considerable increase in traffic to andPOP’s site, with its featured videos receiving phenomenal gains in viewership. With viewers visiting andPOP’s website, it is anticipated that the pop culture site will continue to build on this mutually beneficial relationship with YouTube.
“We are really excited that YouTube is bringing andPOP’s content to its community,” said Robert Ostfield, Co-CEO for andPOP. “andPOP is already seeing the benefits of this arrangement as more and more viewers see our top-notch videos and hard-to-get interviews with people’s favourite celebrities.”
Additional andPOP videos featured on YouTube include coverage of the 2008 Just For Laughs Festival, as well as interviews with Katy Perry, the cast of The Hills, and Russell Peters. Check out www.YouTube.com/andPOP for more videos.
About andPOP(tm)
andPOP is a leading online news and pop culture content publication based in Toronto, Canada. andPOP’s content includes music, entertainment, technology and gaming. andPOP also features video interviews, product, reviews, and monthly contests. andPOP reaches over 4 million people a month through its content alliances.
For Additional Information:
Robert Ostfield
andPOP
416-785-3270
robert@andpop.com
