“andPOP’s position as a major online source of pop culture news and interviews has been built on our commitment to produce high quality content that features some of the world’s top entertainers,” Robert Otsfield, CEO of andPOP said in a statement. “Jordan was a natural fit to join the andPOP team as his background and strategic vision is the skill-set we were looking for to help expand the scope and distribution of our exclusive and diverse product.”

Banks has a resume that will surely help him take andPOP to new heights. Before founding Thunder Road Capital, he was the chief executive officer of JumpTV, a major broadcaster of sports and international TV over the Internet. Before JumpTV, Banks was the managing director of eBay Canada, the top online shopping destination in the country.

“I am excited to work with the very talented crew at andPOP,” Banks said in a statement. “We are in an era where the marriage of content and distribution will rule the day. I believe andPOP is uniquely positioned to take advantage of its ability to produce terrific content while also capitalizing on the consumer’s multi-channel delivery expectations.”

As a multiplatform pop culture content provider that reaches over one million viewers across North America every month, andPOP is thrilled to have such an experienced and exciting new member come on board.

This strategic relationship is resulting in a considerable increase in traffic to andPOP’s site, with its featured videos receiving phenomenal gains in viewership. With viewers visiting andPOP’s website, it is anticipated that the pop culture site will continue to build on this mutually beneficial relationship with YouTube.

“We are really excited that YouTube is bringing andPOP’s content to its community,” said Robert Ostfield, Co-CEO for andPOP. “andPOP is already seeing the benefits of this arrangement as more and more viewers see our top-notch videos and hard-to-get interviews with people’s favourite celebrities.”

Additional andPOP videos featured on YouTube include coverage of the 2008 Just For Laughs Festival, as well as interviews with Katy Perry, the cast of The Hills, and Russell Peters. Check out www.YouTube.com/andPOP for more videos.

About andPOP(tm)

andPOP is a leading online news and pop culture content publication based in Toronto, Canada. andPOP’s content includes music, entertainment, technology and gaming. andPOP also features video interviews, product, reviews, and monthly contests. andPOP reaches over 4 million people a month through its content alliances.

For Additional Information:

Robert Ostfield
andPOP
416-785-3270
robert@andpop.com

Every Canadian who visited MySpace Canada on June 18th was greeted with andPOP’s seven-minute video, which featured andPOP reporter Jordan Bortolotti on the red carpet and backstage at the MMVAs, speaking to celebrities like Flo Rida, Rainn Wilson of The Office, Sean Kingston, Hedley, Jesse McCartney, Brody Jenner and Whitney Port of The Hills and Chace Crawford of Gossip Girl.

andPOP will be providing its video content through the MySpace Canada network. MySpace viewers will be able to view the latest and greatest from the team at andPOP. “We are extremely excited to be a partner with MySpace Canada. As the leading social network on the Internet, we are looking forward to sharing andPOP’s content with such a large audience,” Robert Ostfield, co-CEO of andPOP, said.

The MySpace International launch of the new splash page is one of the biggest announcements in the company’s history. In conjunction with the launch, andPOP’s coverage of the Much Music Video Awards became the first featured video on the new page and served as the launch of andPOP’s MySpace video channel.

“MySpace is thrilled to have andPOP join our world. Their coverage of celebrities and events all over Canada is a perfect fit for the MySpace community. We’re looking forward to more great stories and content from them,” Jane Tattersall, Director of Marketing for MySpace Canada, said. andPOP joins the MySpace community which includes BBC Worldwide, Fashion Canada, Celeb TV, The Onion, MySpace Celebrity and more.

About andPOP

andPOP, which launched in 2000, is one of Canada’s most popular sources for entertainment news, interviews and contests. Started by two Toronto-area high school students looking to bolster their resumes, andPOP has now emerged as one of Canada’s premiere sources for pop culture news, with breaking stories appearing on outlets like Entertainment Tonight Canada, MSNBC and The National Post. andPOP’s content reaches over 4,000,000 viewers across North America every month.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 29 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS – News, NWS.A – News; ASX:NWS – News, NWSLV – News).

(*) Among the top 2000 domains comScore Media Metrix, May 2008. For more information on comScore Networks, please go to http://www.comscore.com.

For Additional Information:

Robert Ostfield
andPOP
416-785-3270
robert@andpop.com